With more than 17 years of experience in the advertising and interactive media sector, Sergio brings extensive and invaluable insight into how to reach the Hispanic and Latin American marketplace. He is currently responsible for a new unit called Human Interactions at Havas Media.
Prior to Havas he had been consulting from his own interactive boutique firm, Eclipse. As principal of Eclipse Digital Creative, he provided strategic and innovative consulting for all the clients, diversified in brands, media properties and agencies.
Prior to creating Eclipse, Sergio co-founded Latin3, one of the leading Hispanic interactive agencies in the Americas. While at Latin3 he oversaw a team of creative minds tasked with delivering award-winning creative experiences. What set Sergio apart was his continuous ability to obtain measurable goals from incredibly creative campaigns.
He continues to raise the bar in the development of effective, measureable digital strategies for some of the most beloved brands in the industry, which is part of his ongoing success within the interactive media platform. Sergio’s past and present interactive campaigns are based on insights resulting from user-experience engagement.
Sergio’s client roster reads like a who’s who, including blue chip companies such as Cingular, Dell, Google, Microsoft, Nextel, Pepsi, Reebok, Sony, TACA, Visa and Xerox, among others.
He is also the recipient of various industry awards including the Latino Marketing Awards, Web Awards, iNovas, PMA’s and Reggies. His creative team has also made it to the finals at the Cannes Cyberlions and FIAP.