Ford Mexico wanted to create a special environment to feature their performance vehicles. After some research we came up with a concept we called O.V.N.I. (UFO in Spanish, translated as Unvelievable Fast Object). The experience started with a video (seeded as well in social channels) explaining this phenomenon where strange marks and lights were seen on the streets of Mexico City. The site provided 3D modelled replicas of the models and users can 'analyze the specimens' watching videos, images and reading about them.

Agency: Latin3