In 2007, a complete Pepsimundo redesign took place, aligning aesthetics to a global campaign that included celebrities such as Beyonce, Enrique Iglesias, Cristina Aguilera and David Beckham. A whole new navigation was launched, enforcing the community aspect (user profile, points in the rewards system and activities). This site became the biggest branded community in the region (pre-social networking era).

Agency: Latin3